I work on the in-house marketing team at Cellebrite, turning analytics data into decisions — grounding SEO, content, and paid-search strategy in what the numbers from Google Analytics, Search Console, and Google Ads actually say.
I work in-house on Cellebrite's marketing team. My focus is connecting the data sources most teams already have — web analytics, organic search, and paid search — into a single, evidence-based view, and translating that into clear recommendations.
Full-funnel audits of a site's organic and paid performance, with prioritized fixes.
Sizing real market demand with Google Ads Keyword Planner and Search Console data.
Turning search-demand and ranking gaps into a content and optimization roadmap.
Measurement plans and reporting that tie traffic, conversions, and spend together.
To ground recommendations in real data rather than guesswork, I use a small, custom, read-only internal reporting tool. It reads data from three sources and presents it to me for analysis:
The tool is strictly read-only: it retrieves reporting and keyword-research data only. It does not create, edit, or manage campaigns, budgets, ads, or accounts, and it is used internally only — by me, to produce marketing analysis for Cellebrite's marketing team, using Cellebrite's own Google Ads account. It is not a public or commercial product, and it has no external clients.
Email: alessia.r.00@gmail.com
LinkedIn: linkedin.com/in/alessia-v-ripani